The Impact of Information Technology on Marketing Strategies for Health

Information has become the most valuable goodness in any market. Utilizing accurate entropy about customers and their interests is vital for happy merchandise activities. In todays fast paced, highly competitive markets, companies must crystalise marketing decisions quickly or risk losing their competitive edge. Using randomness technology (IT) allows companies to gather, analyze, and utilize large amounts of customer information. This information is used to smother risk and uncertainty in decision making and maximize the advantageousness of marketing activities. IT also allows companies to evaluate the success, benefits, and favorableness of IT investments, marketing strategies, and other melody ventures over long periods of time. Today utilizing IT is essential in all aspects of marketing activities and fortunate marketing is not possible without the use of IT. merchandise in wellness care involves unique challenges which other markets do not face. According to Shaw (20 08) wellness care marketers promote a service that is complicated, expensive, and even frightening. Most people do not want to imagine themselves needing healthcare products or services and ordinarily reject information concerning the statistical chances of their future medical needs. As a result, traditional marketing techniques like directing products and services to specific consumers or broadcasting brand images are often ineffective in healthcare markets. In order to maintain a marketing advantage, healthcare marketers started lamentable toward a consumer driven marketing approach focused around consumer wants, needs, and expectations. The conclusion of this study is to examine the impact of IT on the marketing strategies of healthcare organizations. The fast expans... ...ult, healthcare organizations have started marketing campaigns focused on patient privateness and cyber security. ReferencesBerisha-Namani, M. (2013). Information technology, internet, and marketing. In ternational Journal of Electronic Commerce, 4(1). doi 10.7903/ijecs.1116Kotler, P., & Clarke, R. N. (1987). trade for health care organizations (p. 265). Englewood Cliffs, NJ Prentice-Hall.Rooney, K. (2009). Consumer-Driven Healthcare Marketing Using the Web to father Up Close and Personal. Journal Of Healthcare Management, 54(4), 241-251. Shaw, G. (2008). Department Focus MarketingLessons from the Field. Online article on HealthLeaders Media website.White, K. R., Thompson, J. M., & Patel, U. B. (2001). Hospital Marketing Orientation and Managed Care Processes ar They Coordinated?. Journal Of Healthcare Management, 46(5), 327. The Impact of Information Technology on Marketing Strategies for HealthInformation has become the most valuable commodity in any market. Utilizing accurate information about customers and their interests is vital for successful marketing activities. In todays fast paced, highly competitive markets, companies must get out marketing decisions quickly or risk losing their competitive edge. Using information technology (IT) allows companies to gather, analyze, and utilize large amounts of customer information. This information is used to prune risk and uncertainty in decision making and maximize the profitability of marketing activities. IT also allows companies to evaluate the success, benefits, and profitability of IT investments, marketing strategies, and other telephone line ventures over long periods of time. Today utilizing IT is essential in all aspects of marketing activities and successful marketing is not possible without the use of IT. Marketing in healthcare involves unique challenges which other markets do not face. According to Shaw (2008) healthcare marketers promote a service that is complicated, expensive, and even frightening. Most people do not want to imagine themselves needing healthcare products or services and ordinarily reject information concerning the statistical chances of their future medica l needs. As a result, traditional marketing techniques like directing products and services to specific consumers or broadcasting brand images are often ineffective in healthcare markets. In order to maintain a marketing advantage, healthcare marketers started sorrowful toward a consumer driven marketing approach focused around consumer wants, needs, and expectations. The plan of this study is to examine the impact of IT on the marketing strategies of healthcare organizations. The speedy expans... ...ult, healthcare organizations have started marketing campaigns focused on patient retirement and cyber security. ReferencesBerisha-Namani, M. (2013). Information technology, internet, and marketing. International Journal of Electronic Commerce, 4(1). doi 10.7903/ijecs.1116Kotler, P., & Clarke, R. N. (1987). Marketing for health care organizations (p. 265). Englewood Cliffs, NJ Prentice-Hall.Rooney, K. (2009). Consumer-Driven Healthcare Marketing Using the Web to find Up Close and P ersonal. Journal Of Healthcare Management, 54(4), 241-251. Shaw, G. (2008). Department Focus MarketingLessons from the Field. Online article on HealthLeaders Media website.White, K. R., Thompson, J. M., & Patel, U. B. (2001). Hospital Marketing Orientation and Managed Care Processes ar They Coordinated?. Journal Of Healthcare Management, 46(5), 327.